Solid Roots is a family-run division of Spin Master, Inc. based in Tulsa, Oklahoma. They create unique content, products, and experiences designed to bring people together, with a focus on family-friendly board games. Their philosophy is simple: no one should ever have to leave the room because of the content of a game.
We began working with them on a rebrand at the end of 2023, starting with a creative strategy session where we got to know the family and their goals. Solid Roots had already seen major success with their game Mind The Gap — picked up by national retailers, featured on the Today Show, a best-seller at Target, and ultimately acquired by Spin Master.
To continue that momentum and sharpen both their visual and verbal identity, they wanted a full refresh that truly reflected their mission, values, and personality. Our work together brought clarity and cohesion to the brand, helping them build on their success and prepare for the next chapter.
