Slice Beer is a small, innovative taproom located in Lincoln, California, focused on creating a culture of beer lovers who crave fresh, constantly rotating beers on tap. With no plans for flagship beers or distribution, Slice embraces exclusivity and the excitement of something new. For them, being small isn’t a disadvantage—it’s the purpose.
We strategically built their brand around this model, coining the tagline "Culture of Fresh" to define their positioning. From there, we crafted a visual identity that not only supports Slice in its early stages but will also grow with the brand. Slice Beer Co. is bold, innovative, small but nimble, knowledgeable yet inclusive.
See the Slice Beer Label Collection
