Old Town Pizza

We had the pleasure of working with the team at Old Town Pizza to refresh their branding. With over 20 years of success, they were looking to evolve their identity while staying true to their roots. We started with a brand audit, assessing the visual and strategic aspects, and developed a plan to move from evolution to revolution.The result was a fresh identity that preserved subtle elements of the original brand, elevated the typography, and created a responsive brand system with location-specific identifiers for each store. We also designed new menus, pizza boxes, and merchandise that breaks branding rules—because let’s face it, logo t-shirts are boring..