We teamed up with Netflix to help build out the visual world for Season 2 of One Piece. Working closely with the global consumer products team, we developed a range of graphics and visual assets for the official style guide system, helping shape how the season translates across merchandise, marketing, and retail experiences worldwide.
Pulling inspiration from the energy, adventure, and layered worldbuilding of the series, we explored a flexible graphic language packed with custom typography, iconography, textures, and illustrative elements designed to support a wide range of applications. The goal was to create a toolkit that felt expansive, collectible, and unmistakably One Piece while giving internal teams and partners room to build from it.
Seeing the work roll out across global touchpoints has been surreal, and we’re honored to have played a small part in helping bring the Grand Line to life for Season 2.
