FUJI Sports provides high quality Jiu-Jitsu, MMA, and Judo GI and gear for students and academies worldwide. They reached out to us to bring a fresh approach to new apparel for the brand. We delivered a Graphics Kit with custom badge designs, type lock-ups, and a set of bold illustrations. The overall tone that we used to approach the visual design was based on the theme of “Warriors”. Stylistically bold, with a subtle touch Japanese inspiration while feeling athletic overall.
