When we were approached to rebrand the best hot chicken spot in Tulsa, we were already craving it. It is not often we get to work on a brand from our hometown, so getting the chance to collaborate with one of our favorite lunch spots was a real treat.
Founded by Philip and Danielle Phillips, the restaurant first opened in 2018 at Mother Road Market, a local food hall. As they prepared to launch their first brick-and-mortar location along with another food hall spot, they knew it was the perfect time for a rebrand. Their original brand had served them well, but it didn’t offer much beyond a color palette and logo. What they wanted was a bold, fun, and slightly abrasive identity — and we delivered.
We built a fully realized brand system: a custom font, a deep library of assets, merchandise that pushed boundaries, and even a skate team. One of the proudest moments of our career came when the massive neon sign we designed lit up their flagship location on Route 66.
